Speaker Bios

MIKE NORTH, President (Commodity Risk Management Group)

Mike grew up on his family’s dairy farm in southeastern Wisconsin. His lifelong interest in agriculture production led him to the University of Wisconsin – Platteville, where he received his Bachelor of Science degree in Agribusiness with a minor in Dairy Science. While still a student, Mike served a one-year term as a Wisconsin State FFA Officer.

Mike began his work in the futures industry in 1995 as an intern with a local brokerage company researching the technical and fundamental dynamics of commodity market history and current price trends. As the company grew, Mike’s responsibilities grew as well.  His team was often recognized around the country as one of the pioneers of market responsive option hedging programs and were invited by groups across the country to share their knowledge.

After nearly two decades in the business, Mike founded Commodity Risk Management Group (CRMG) (www.crmg.us) in 2014.  His team of brokers and advisors leads production and processing clients in their efforts to construct marketing plans and margin management programs. Taking it a step further, CRMG goes beyond the traditional futures and options services to construct programs that manage local market variables as well.

Additionally, Mike uses his experience to educate today’s producers and businessmen about the tools available for price protection and risk management. Mike has been published in several agricultural periodicals, is a regular guest on several national programs such as AgDay, RFDTV, and the U.S. Farm Report, can be heard frequently on several local and national radio programs, served as a part time lecturer at the University of Wisconsin – Platteville and is a featured speaker at programs across the country.

In 2008, Mike was elected to the board of directors of the Dairy Business Association (DBA), an organization which represents the dairy industry and its economic and environmental stake in Wisconsin. He now serves as their president.  Mike has been honored as the 2006 Rising Star in Business for the IA, IL, & WI Tri-State Region and in 2011 as the recipient of the UW-Platteville Outstanding Alumni Award.  Mike and his wife Jennifer have four daughters and are actively involved in showing animals, the leadership of their church as well as several community initiatives. Mike is an avid sportsman who enjoys hunting, fishing, biking and skiing.

For more information on how Mike North can assist your risk management activity, please contact him at:

Mike North, President (Commodity Risk Management Group)
210 South Water St., P.O. Box 27
Platteville, WI 53818
844-845-6688  mike@crmg.us


MATT TRANEL, Risk Management Advisor (Commodity Risk Management Group)

Matt grew up on his family’s dairy farm in southwest Wisconsin. His farming background led him to the University of Wisconsin – Platteville where he earned a Bachelor of Science degree in Business Administration with a minor in Accounting. An Ag Commodity Marketing class peaked Matt’s interest in college and led him to a local brokerage company.  To this day Matt continues to assist on his family’s farm wherever needed.

Matt began his career with Commodity Risk Management Group (CRMG) in January of 2015. His responsibilities include constructing marketing plans and margin management programs for dairy, grain, and livestock production and processing clients. CRMG goes beyond the traditional futures and options services to construct programs that manage local market variables as well.

For more information on how Matt Tranel can assist your risk management activity, please contact him at:

Matt Tranel, Risk Management Advisor (Commodity Risk Management Group)
210 South Water St., P.O. Box 27
Platteville, WI 53818
(608) 960-4771  matt@crmg.us


BRITT O’CONNELL, Cash Advisor (Commodity Risk Management)

Britt grew up on her family’s dairy farm in southwest Wisconsin where her love of animals led her to the show ring and an active role in her local 4-H and FFA chapter.  To give back, she continues to encourage aspiring youth as they pursue agricultural pathways. Her own passion for agriculture led her to Southwest Wisconsin Technical College where she earned a degree in Ag-Business.

Britt began her working career as an agronomist, working with farmers to maximize in-field performance.  While this effort cannot be overlooked, she identified a need to help producers improve the marketing of their crops.  This would lead her to a grain merchandising role with a prominent multi-national grain company.

While enjoyable, her work with producers revealed opportunities to take her efforts to another level.  In 2015, she began her work with Commodity Risk Management Group in Platteville, WI to deliver a comprehensive grain marketing plan to Midwestern clients.  The RPM (Revenue and Profit Management) plan is unique to the industry in that it brings together all of the moving parts found in both the futures market and local cash markets.

Her efforts were quickly rewarded with growth unmatched by other offerings.  The program enjoys a client retention rate of over 90%, a milestone envied anywhere in the business.  Today, Britt serves as the director of the program overseeing a team of Cash Grain Advisors across multiple states.

Britt is an outdoor enthusiast who, along with her husband Ryan and son, enjoys hiking, biking, and skiing.  They are also committed to the growth of their local church.



STEVE BENCH (Generational Consulting, LLC)


Steve is founder of Generational Consulting, LLC which customizes presentations and training sessions that deliver engagement strategies for attracting and retaining Millennials, empowering Gen X, capturing Boomer wisdom and cultivating future leadership.  Steve is also founder of the Badger Business Challenge (BBC), a Shark Tank-style business contest for kids. The BBC puts kids in charge to create new business ideas and make the perfect sales pitch! Kids learn business concepts, practice soft skills and networking, and compete for candy and prizes! BBC is a non-profit with 501c3 status pending.  Previously, Steve served as director of Business World, a summer camp that teaches kids about capitalism. When not in a classroom, Steve spends his time in gyms around the midwest coaching AAU basketball.

Email Steve Bench at info@generationalconsulting.com

Phone:  608-512-9081

Brochure: Generational Consulting Sessions_


RICK BOLLENBECK, An experienced attorney in Appleton, WI

Bollenbeck Fyfe, S.C. was established by Richard E. Bollenbeck’s father, Edward “Bucky” Bollenbeck, in 1953. Now as a partner of the firm his family started, Richard Bollenbeck is continuing the traditions his father started 60 years ago. For more than 25 years, Mr. Bollenbeck has been providing legal representation to clients throughout Northeast Wisconsin and the Fox River Valley. He is a lifelong resident of the state of Wisconsin and was born and raised in the firm’s hometown of Appleton. He knows the people of this area and is dedicated to getting them the proper legal help they need on their issues.

Protecting your family and legacy

Bollenbeck Fyfe is a multi-practice law firm with a staff of attorneys that all focus on different areas of the law. Mr. Bollenbeck has dedicated his practice, in particular, to cases involving criminal defense, family law and estate planning. Throughout the years, Mr. Bollenbeck has earned the respect of both clients and his peers in the legal industry, leading to him earning a BV® Distinguished Peer Review Rating by Martindale-Hubbell® for his high ethical standards and professional ability.

Get legal representation from a skilled attorney

If you are experiencing a legal issues involving your family, estate or a serious criminal matter, call Richard E. Bollenbeck at Bollenbeck Fyfe, S.C. today at 920.944.2878 or contact us online to schedule an appointment. Our office is located on College Avenue, one block east from the Outagamie County Airport.

Practice areas

  • Estate Planning
  • Trusts
  • Criminal Law
  • Family Law
  • Traffic and Drunk Driving

Bar admissions

  • Wisconsin, 1984
  • U.S. District Court Eastern and Western Districts of Wisconsin, 1984
  • U.S. Court of Federal Claims, 1985
  • U.S. Tax Court


  • J.D., Seattle University, School of Law, 1983
  • LL.M., Boston University School of Law, Taxation, 1985